Honda remained the leader in production and sales until voluntarily exiting the ATC market in 1987. In 1985, Honda offered their most diverse line-up, with ten models available. Honda's dominance of the ATC market peaked in 1984, with 370,000 units shipped and a 69% market share.
By 1973, Honda trademarked the moniker ‘All Terrain Cycle’, leading to a near universal recognition of all three-wheeled machines as ATC's, regardless of manufacturer. Within 18 months they had designed and shipped their first three-wheeled vehicle, designated US90, as a 1970 model. Honda began researching All Terrain Vehicles as early as 1967. Main article: All-terrain vehicle § ATC Development
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